Your online reviews are helping or hurting your business. Learn how to harness the power of customer reviews.
Do you ever stop and read reviews before you buy something? Most likely. According to surveys, 91% of respondents read online reviews before making a purchase or hiring a company. Nielsen’s research found that 88% of those who have read online reviews trust them as much as personal recommendations from their friends.
Recommendations from friends and family are still the best reviews. Online reviews are trusted more by people who trust authentic reviews from trustworthy sources.
Positive online reviews can make or break you
What does this all mean for your company? This means that online reviews are extremely powerful. It also means that your online reputation is crucial. It also means that you must pay attention to customer reviews about your business. These reviews can make or break you in the minds and hearts of those who might be considering hiring you.
Although you may not pay much attention to online https://overeview.io, they could make a difference in whether a customer decides to work with your company or one of your competitors.
For remote and virtual companies, good reviews are especially important
Online reviews are even more powerful for remote or virtual companies. You can impress potential clients in a brick-and-mortar setting by providing a professional office environment, creative staff, comfortable surroundings, and the opportunity to present your portfolio and case studies in person. This is a great way to make an impact.
You don’t have these advantages in a remote or virtual environment. It’s possible that you don’t even have an office. To show that you are creative, reliable, and trustworthy, you will need to work twice as hard. This is how potential clients will see that you are the best IT services company they can afford.
You now know the importance of online reviews. How can you get good reviews to share with your customers?
Make it easy for your customers
Are you not receiving rave reviews from clients who love your work yet? What can you do to increase the number of reviews that you receive?
Many customers won’t leave reviews. This is especially true if the review site or company’s design makes it difficult to write reviews.
The following are some ways to increase your chances of receiving reviews:
- Send an email invitation to past customers asking for reviews.
- Customers who leave reviews will receive a discount code.
- Send a brief survey to your customers. This survey should be sent immediately following the completion of a project or job.
- Recognize every positive review with an appreciation response.
- Negative feedback should be addressed immediately.
- Avoid these Tactics
Many companies recognize the importance of positive online reviews and some use subterfuge techniques to improve their ratings and rankings. Companies pay others to write glowing reviews. Some post reviews using fake accounts, while others hire employees to do the same.
Although it is a bit shady, these companies believe it’s fair. However, this tactic is not very clever as most consumers are savvy at spotting fake reviews.
Get Your Name On Trusted Online Reviews Platforms
These reviews should be posted where you choose. They should appear on major review sites such as Yelp! which has an estimated 73,000,000 users each year.
You should not only review on the main review sites but also try to obtain good reviews online for a specific industry review site. Review sites that are well-known in the industry are best for knowledgeable consumers. These reviews are trusted because they follow strict criteria when evaluating companies.
There is a niche review site for every industry. These sites are used to rank companies and customers who know the industry well. These niche review sites rank companies, products and service providers using a variety of measures. Some of these sites may be familiar to you. For example, if you are looking for a lawyer, you might check out reviews on AVVO.com. If you want to find out how good a beer is, BeerAdvocate.com would be the best place to go.
There are niche review sites for plumbers, IT service companies, remodelers, and decorators. You can make your brand more visible to your target audience by using niche review sites.
What are the Niche Review Sites For IT Service Companies?
These are the top niche review sites in your industry.
With 12 million registered freelancers and 5 million registered clients, UpWork is the largest freelance marketplace in the world. Your reviews are essential to make your profile stand out from the crowd. UpWork connects clients with freelancers in the creative, IT, and marketing industries.
GoodFirms is more than just collecting and posting reviews. It conducts its own research on IT service providers that specialize in app design or development. The company uses a sophisticated rating system for each company:
- Market penetration.
- Social presence
- Recognized and awarded
- Portfolios and case studies
- GoodFirms provides rankings for Excellent, Very Good, and Good as well as Average, Poor, and Good.
Clutch, like GoodFirms, uses its own research to determine the quality, skill level, and experience of a company. Clutch uses variables it calls “leader matrixes” for this purpose.
Clutch offers the following designations to companies:
- Market leaders
- Proven leaders.
- Niche leaders.
- Emerging leaders
Here’s an example of the Review page on Clutch.
Clutch and GoodFirms are the two most trusted online review platforms in the IT services industry. You can confidently call your IT service company the best if it receives a high rating on GoodFirms and Clutch.
Get great online reviews to increase your visibility
Online reviews are essential to building a brand for your IT services company. Spend time cultivating reviews and making sure they are posted on review sites that have the greatest impact. You should monitor these sites regularly to ensure that your reviews remain positive and current.
- They are the second most trusted form after personal recommendations.
- They are more credible if they are on industry-specific review websites.
- Must be authentic.
- Your business can make or break it
Potential clients will feel more at ease contacting remote companies if they have excellent reviews on reliable review sites. Reviews are only one part of the story. It is important to keep the client interested by providing a great website, great presentation, and excellent customer service. Positive reviews will continue to flow in if you do your job consistently.